Standard News

Hide Advertisement
  • Business
  • Culture
  • News
  • Technology
  • Trending
Site logo
ADVERTISEMENT
ADVERTISEMENT

Post-it note art war engulfs ad agencies on New York City street

By Reuters 2 min read
Advertisement - Continue reading below
An image of the Superman Logo created with Post-it notes is seen in windows at 200 Hudson street in lower Manhattan, New York during "Post-it note art war"

By Gina Cherelus

NEW YORK (Reuters) – A conversation conducted using sticky Post-it notes on the windows of two offices in Lower Manhattan has delighted passersby and drawn a number of neighboring advertising agencies to join what is now a highly contested art battle.

Advertisement

It all began when employees at one firm, Havas Media, replied to an anonymous “HI” message that was left across from its office building on Canal Street. There are now hundreds of colorful notes decorating windows in the area.

“It’s kind of just ballooned organically and become something that no one’s quite controlling and you don’t know where it’s going next,” said Greg James, chief strategy development officer for Havas Media, a unit of French advertising and communications group Havas SA.

After the Havas team replied with its own “SUP,” the fight began. Others in the building took part, and agencies across the street fired back with creative window art featuring characters from HBO’s “Game of Thrones,” the Snapchat logo, popular song lyrics and cartoons from the Angry Birds mobile app.

More than a week after it started, the Post-it art war now involves other local advertising agencies including Horizon Media, Biolumina, Harrison and Star, Getty Images and Cake Group, which is part of the Havas network. And it has spread to Havas offices as far afield as London, Toronto and Dublin.

Using the hashtags #postitwar and #canalnotes, many social media users, agency employees and even clients are taking to Twitter and Instagram to share their favorite portraits.

James said Havas is discussing how the firm could make the impromptu contest more meaningful or tie it somehow to a greater cause.

“We don’t want to control it too much because I think what’s nice is that it’s so fluid and that everybody owns it individually or in little teams,” he said.

Across the street at Horizon Media, some employees have been using client brands to inspire their window portraits.

Molly Reich, a digital strategist for Horizon Media, said she is excited that the competition is taking off, despite a temporary delay caused by building supervisors.

“Our landlord wouldn’t allow us to participate,” said Reich, whose window includes a Post-it note depiction of the cartoon characters featured on GoGo sqeeZ applesauce, a Horizon Media client.

“But then someone from offices and hospitality talked to them and they finally agreed,” she said.

(Editing by Daniel Wallis and Matthew Lewis)

Advertisement - Continue reading below

U.S. Republicans push back on Democratic gun-control efforts
News
Reuters 2 min read

U.S. Republicans push back on Democratic gun-control efforts

Large tornado hits south of Oklahoma City, two dead
News
Reuters 1 min read

Large tornado hits south of Oklahoma City, two dead

Rise of Westeros’ women keeps ‘Game of Thrones’ an Emmy front-runner
Entertainment
Reuters 2 min read

Rise of Westeros’ women keeps ‘Game of Thrones’ an Emmy front-runner

Ken Loach wins second Cannes Palme d’Or with ‘I, Daniel Blake’
Entertainment
Reuters 2 min read

Ken Loach wins second Cannes Palme d’Or with ‘I, Daniel Blake’

This Artist Transformed a Boring Staircase Into A Literary Masterpiece
Trending
David Clarke 3 min read

This Artist Transformed a Boring Staircase Into A Literary Masterpiece

-help books

Five Books to Help You Improve Yourself
Lifestyle
Ethan Blake 4 min read

-help books Five Books to Help You Improve Yourself

New Jersey and Atlantic City area top U.S. foreclosures: report
News
Reuters 2 min read

New Jersey and Atlantic City area top U.S. foreclosures: report

No initial sign of crime in U.S. Agriculture Dept. fire
News
Reuters 1 min read

No initial sign of crime in U.S. Agriculture Dept. fire

Family of U.S. boy killed by alligator ‘overwhelmed’ by support
News
Reuters 2 min read

Family of U.S. boy killed by alligator ‘overwhelmed’ by support

She Let Her Lover Live In the Attic For Years Unbeknownst To Her Husband – Then Something Crazy Happened
Trending
David Clarke 2 min read

She Let Her Lover Live In the Attic For Years Unbeknownst To Her Husband – Then Something Crazy Happened

load more Loading posts...

sidebar

ADVERTISEMENT
ADVERTISEMENT

sidebar-alt

  • About Us
  • Imprint
  • Contact Us
  • Terms of Service
  • Privacy Policy
  • For Advertisers